Hot on the heels of a successful promotion between Bahamasair and Commonwealth Brewery Limited that provided passengers a taste of the new non-alcohol Kalik Radler 0.0%, the two are partnering for a second round – treating passengers on international flights during the month of July to complimentary samplings of Fayrouz, the brewery’s new non-alcoholic malt beverage with a fruit flavour.

“Commonwealth Brewery (CBL) is pleased to partner with the national flag carrier Bahamasair once again to provide passengers with a taste of our growing selection of non-alcoholic beverages,” said CBL Managing Director Hans Neven.

“As we continue to expand our non-alcoholic offerings, we have been rewarded by market response which has been nothing short of phenomenal.”

The partnership between the airline and CBL began in June, a month after CBL launched its expanded line of non-alcoholic beverages that included Kalik Radler 0.0% and two flavours of Fayrouz.

Bahamasair Deputy General Manager Van Diah said the airline was pleased to partner with Commonwealth Brewery in the launch of non-alcoholic beverages in flight.

“Bahamasair continues to seek innovative ways to ensure passenger satisfaction from the moment they board a flight until they are safely on the ground at their destination,” said Van Diah.

“Partnering with CBL to serve our passengers Fayrouz adds that something special that sets Bahamasair apart and brings an extra smile to passengers’ faces while we are in the air.”

According to CBL, Fayrouz has 20%-30% fewer calories than soda, contains all natural ingredients including sparkling water, is preservative- and additive-free and comes in pear or pineapple flavours.

It is sweetened with a sugar substitute extracted from the leaves of the Stevia plant and is fermented with hops, barley malt, cereal grains and water.

The alcohol is removed after fermentation, a process that gives it a foam head like a beer or stout but results in an all-natural fruit flavoured soda with no trace of alcohol.

Building its non-alcoholic beverage portfolio is a key ingredient in the growth plan of the brewery best known for Kalik, which despite increasing competition has remained the dominant top-seller in its category while Kalik Radler with 2% alcohol was the fastest growing beer in 2014 and Kalik is the only beer brewed in The Bahamas by a publicly-held company, allowing Bahamians to participate in dividends and earnings. CBL, with 3,000 shareholders, recently reported revenue of $124.2 million, net income of $18.2 million, paid dividends of $18.3 million and invested $2.9 million into staff development, plant and retail improvement in 2014 – a 70% increase over the previous year.

Guinness Stout, one of the brands brewed at its Clifton Pier facility received the Guinness Excellence Award for the third time and the brewery named the best of 12 manufacturing plants in the region. CBL carries more than 200 brands and owns and operates more than 50 retail locations. Shares have increased in value 75% since the company went public in 2011 with shares at $8.33. They are now trading at $14.60.

Bahamasair and Commonwealth Brewery Limited announce a second partnership to serve up satisfaction, providing passengers on international flights in July complimentary Fayrouz, one of CBL’s expanded line of non-alcoholic beverages.