ZNS sells advertising 'below market levels'

Mon, Jan 3rd 2011, 10:00 PM

By NEIL HARTNELL
Tribune Business Editor

ZNS's on-air advertising rates "may be below market levels", the communications sector regulator has suggested, something that has been "depressing the advertising market and harming the potential revenues that private broadcasters and producers can raise".

In its consultation paper on Public Service Broadcasting (PSB), released on New Year's Eve, the Utilities Regulation and Competition Authority (URCA) emphasised that while its investigations had not produced anything conclusive, there was "sufficient evidence" to back up allegations from private broadcasters that ZNS was selling on-air advertising below market rates. ...

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