Bahamas Ferries delivers enhanced online user experience with newly-designed website

Thu, May 14th 2015, 12:13 PM

Bahamas Ferries is striving to develop the ultimate online experience for its customers and potential customers with the launch of its entirely new website, bahamasferries.com. The company recently unveiled the all-new website, which boasts dozens of expanded features and enhanced content all targeted at providing more information to its regular passengers and those considering inter-island ferry and freight services.

With its new, modern look, the website has not only seen a dramatic improvement in its aesthetic value, but has undergone a full rebuild to make the site easier to navigate and find the most relevant information each visitor is seeking.

The new site also boasts a fully-responsive design that adapts for optimal viewing and functionality across all devices. This means that users can explore Bahamas Ferries online using a desktop computer or mobile device, such as a smart phone or tablet.

Among the key changes are the improved reservations feature, which makes online booking with Bahamas Ferries faster and easier; the prominent service updates message ticker, which is conveniently located at the top of the home page to provide users with real time information on company news, promotional offers and events; and the new search option, which allows users to perform a site-wide search using keywords and phrases.

"The new Bahamas Ferries website was truly designed with our customers in mind," Bahamas Ferries Sales and Marketing Manager Darnell Frazer said. "We really wanted to reinforce the ease and convenience of working with Bahamas Ferries through the new website. So, we're very pleased with the site's improved user experience and its ability to maintain its attractiveness and usefulness regardless of the device our customers use."

 

A considerable volume of new content has been added to the site, offering users a more comprehensive understanding of the company's services, ferry schedules, destinations, promotions and packages. Additionally, Bahamas Ferries has developed new web pages dedicated to company news, freight services, destinations, packages, promotions, customer support and the Bahamas Ferries "experience" - a web page where users can learn about traveling aboard one of the ferries in the company's convenient fleet from customer testimonials, photos and details about the amenities available on board.

"Moving forward, as we continue to upgrade our entire operation, customers will be able to book passenger tickets, vehicles and freight online," Mrs Frazer said. "We are always striving to enhance our customers' experience - we are committed to making doing business with us a seamless process for our valuable customers."

Bahamas Ferries' new website was designed and is hosted by a Bahamian company, and will be updated on a regular basis to provide customers with news of business activity, promotional offers, events, and any schedule changes.

About Bahamas Ferries Ltd.

With its fleet of medium-speed vessels, all designed to deliver customer comfort through spacious seating, air conditioning and food and beverage service, Bahamas Ferries has revolutionised inter-island passenger and freight services in The Bahamas.

The modern ferry system provides one-way and round-trip travel services to Abaco, Andros, Eleuthera, Exuma, Grand Bahama Long Island and New Providence. Bahamas Ferries also offers freight and charter services, harbour cruises, day-away excursions to Harbour Island and provides students of all ages with an environmental, cultural and historical assessment of the Family Islands through its educational programme. For additional information, visit www.bahamasferries.com.

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