On the heels of announcing the largest fundraising initiative in its 39-year history, $3 million plans to build 16 new rooms and create the first hospice care facility in the nation, The Cancer Society of The Bahamas continues its rebranding efforts with the design of a new logo and debut of its revamped website. The recent moves place the organisation in line with its mandate to expand its local outreach.

"With the expansion plans on the fore, we thought it necessary to freshen the appearance of the Society and the simplest yet most effective solution was to change the logo and redesign the website,” said Dr. Williamson Chea, Cancer Society Vice President. “The enhanced, user-friendly site, will offer information in a more streamlined manner bringing it in line with current web design trends.”

The new logo depicts a green ribbon at the base, similar to that of a tree trunk surrounded by leaves symbolic of life and regrowth. Although its look may be different, the Cancer Society‘s goal of acting as a support hub for the local community is still at the forefront.

“Our goal is to root ourselves in the community and be the system of support," said Dr. Chea. "It is important for us to maintain that presence especially in a society where just about every Bahamian family has been touched by cancer.”

The website, www.cancersocietybahamas.org, provides resources on cancer prevention and support groups, a gallery of images on past events and includes a portal where donations can be accepted. The Cancer Society of The Bahamas was established in 1976 as a non-profit organization, to educate the public about the various types of cancer and related treatments, as well as, cancer prevention.