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By NATARIO McKENZIE
Tribune Business Reporter
THE Nassau/Paradise hotel industry is aiming to "hoist" average daily room rates (ADRs) in 2012 to drive further room revenue increases, as nights sold and room revenue in December 2011 increased by 5.1 per cent and 6.5 per cent respectively year-over-year.
According to preliminary statistics released by the Bahamas Hotel Association (BHA) and the Ministry of Tourism and Aviation, the 14-major New Providence hotels showed continued improvement in December, with "increases in several key metrics".
Room nights sold increased by 5.1 per cent and hotel room revenue by 6.5 per compared to December 2010, ...
Every hotel in Nassau "will be full" come Thanksgiving 2011, an Atlantis' top executive has predicted, as the resort celebrates the Bahamas achieving NCAA 'exempt status', which will pave the way for it to host a major pre-season college basketball tournament.
Kerzner International (Bahamas) president and managing director, George Markantonis, said the 'Battle 4 Atlantis' event will boost employment levels at the resort during the traditionally slower