Resort credits revenue growth to 'hard work and creative thinking'

Wed, Dec 11th 2013, 11:35 AM

A key Family Island resort is boasting about its 20 per cent increase in revenue for 2013.
The Bimini Big Game Club Resort & Marina continues to show impressive business growth for the year.
"We are pacing to be one of the better performing properties in The Bahamas this year," said General Manager Michael Weber.
"And 2014 is off to a great start with several weekends already sold out."
Closed for two years, the Big Game Club, which was founded as a dinner club in 1936, was re-opened in 2010 following completion of a $3.5 million renovation that included all guest rooms, the new Bimini Big Game Bar & Grill, Hemingway Rum Bar and Social Lounge, Gulfstream Conference Center and the Outfitter Shop.
Weber and his wife, Diana, who handles sales and marketing, credits "hard work and creative thinking" to positioning and promoting the 51-room, 75-slip marina property located in Alice Town.
"We continue to exhibit at various boat shows and other trade shows to generate more business to the resort. We've also re-established big game tournaments drawing large turnouts, created the world's first dockside bull shark cage experience, increased our group dive bookings drawing European and Canadian visitors and improved our food and beverage offerings adding a Shark Bar, private labeled Big Game Club Ale and introduced holistic menus for those requesting gluten-free and vegetarian meals, as well as meeting other dietary requests," said Diana Weber.
"We've also seen an increase in our marina business thanks to seasonal discount specials and long-term slip rentals."
Also joining the Big Game Club in 2013 is the Bimini- Quebec Watersports operation that offers a variety of watersports including back country kayaking, stand-up paddleboarding, bicycle rentals, sailing and bareboat rentals.
"Especially popular with families is our free pool 'Intro to scuba dive' class for all guests with a PADI dive instructor," said Diana Weber.
The Webers continue to plan more events to attract guests in 2014, including a return of the highly popular "Wahoo Smackdown" tournament in February and in April the first ever "NFL Hall of Fame Billfish Invitational."

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