Officials at the Bahamas Telecommunications Company (BTC) are confident it will meet its sale targets with its Home Phone Plus product, averaging more than 200 new customers every week.
Since launching the product back in August, Eldri Ferguson-Mackey, BTC's senior manager for business intelligence, said there has been a consistent increase in the number of customers that are signing up for the service. In fact, she is confident the company will not only meet but also exceed its fiscal targets.
"For our Home Phone Plus offering, we are signing on an average of 225 to 251 customers a week. Our monthly targets are 1,140 in terms of customers and we are well within our target. We expect to meet and exceed those targets this fiscal year. The product was launched in August, so we have seen that number increase consistently," she revealed to Guardian Business.
She believes the product's success to date has been the company's ability to offer a quality product at an affordable price.
"I think the added benefit for the Home Phone Plus is our coverage. With Home Phone Plus, we offer our consumers the ability to call anywhere in The Bahamas regardless of size, location and distance. Customers in New Providence can call someone down in Inagua, and they are going to experience in-plan calling and low calling rates. I think that's one of the most attractive features of the product," according to Ferguson-Mackey.
She also announced BTC's plans to offer a similar product for the company's enterprise customers, which will come on stream in early 2014.
According to her the product will be "primarily focused towards small business customers because our large enterprise consumers segment is focused on our data capabilities. It's more connected to improving their network".
"So we're working on repositioning our products for our larger enterprise customers, where we expect to see more growth in that area. Those things are expected to come online in the new year.
"We do have plans to provide a similar service for our business customers and that should be happening early next year. We are forecasting that we should see that in late January, early February," she added.

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