Bahamas 'dropped the ball' on cultural tourism

Tue, Nov 5th 2013, 11:47 AM

With plans underway to construct a Lucayan Village replica in San Salvador, the government is now placing a renewed focus on promoting cultural tourism, an area The Bahamas has "dropped the ball on".
Tourism Minister Obie Wilchcombe told Guardian Business he believes the project will go a long way in diversifying the country's tourism product, while bringing dozens of jobs to the island.
"I see this sector as being very profitable because people want that experience. It's true that we have dropped the ball in the area of cultural tourism, and that's something that we are trying to correct now. It's important that we ensure the world understands that we're a nation with many experiences," according to Wilchcombe.
He called the missed opportunity a shame, as more tourists are in search of history, culture and understanding the destination and its people while on vacation.
"It is significantly important because of what San Salvador means to world history. If you look at the country's constitution, you would see that the rebirth of the new world was pointed out in the first paragraph, the rocks, cays and the islands," he said.
"We have to utilize that reality and attract people from the world to visit an island like San Salvador and The Bahamas."
In San Salvador to sign a heads of agreement for the $90 million expansion of the Club Med resort on that island last week, Prime Minister Perry Christie said the tourism project will seek to recreate something that existed prior to Christopher Columbus' landfall on San Salvador, and he is confident that it will bring "great" economic value to the island and its residents.
"It will provide opportunities for architects, builders and construction workers. Entrepreneurs, artists and artisans will also be able to provide their services as there will be stores and restaurants located just outside of the village," he said.
"It will also create new jobs such as trained tour guides, hospitality hosts and support staff. That's going to happen with this project."
He said historical authenticity would be "stretched" in the village's design, making it more appealing for tourists, locals and students.
"I am sure it will become a uniquely enriching experience for Bahamians and visitors alike. There will be three main elements to this project," the prime minister revealed.
"The project will seek to recreate in a very tangible and visual form a historically faithful microcosm of the Lucayan civilization as it would have existed in San Salvador in the pre-Columbian period."

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