Whenever a successful, well-established company executes a rebranding exercise, there has to be a compelling reason behind the transformation. AdWorks, a local multimedia marketing firm, recently unveiled an edgy new corporate identity, and the story behind it is simple: It's the company's 25th birthday.
The firm's sleek new logo features on-trend shades of grey, using the Century Gothic font. The strong but subtle logo combines a classic look with a modern twist and is complemented by the firm's unique series of business cards. Each card features a personal mantra with a different geometric design.
When the creative team at AdWorks unveiled the firm's new corporate image to its clients and media affiliates, it garnered rave reviews.
AdWorks wrapped up its rebranding exercise with the launch of a new website, www.adworksbahamas.com, which features the most recent additions to its expansive portfolio including logo designs, TV commercials and websites produced by the firm.
Over the years, AdWorks has grown to become a dominant force within the Bahamian marketing arena. The firm has designed annual reports and brochures, developed advertising campaigns and coordinated events and promotions for local companies like CBS Bahamas, J. S. Johnson, Asa H. Pritchard Ltd., SouthWest Plaza and the Lyford Cay Foundation, as well as international companies and brands like P&G, Dove, Folgers and Florida's Natural.
In 2005, AdWorks expanded services with the spin-off of its sister company, FactFinders Market Research. FactFinders now boasts a wide array of local and international clients and regularly conducts both qualitative and quantitative studies, including surveys, focus groups and mystery shopper programs in New Providence and the major Family Islands.
Today, AdWorks remains at the intersection of inspiration and imagination, propelled by a team of five uniquely talented women, all sharing one goal - to provide creative solutions that give clients an edge in the marketplace.

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