James Bond on a secret mission in global Heineken® campaign Daniel Craig stars alongside SKYFALL Bond actress Bérénice Marlohe in an innovative new campaign
Amsterdam, 21st September 2012 - Heineken®, the world’s leading premium beer brand, today launched a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL™, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe.
The interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bernice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious villains.
Bérénice Marlohe - Heineken Teaser (Skyfall Ad)
Shot at Shepperton Studios, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired byclassic Ken Adam Bond film sets, whilst replica James Bond film props were used throughout the campaign ad.
In coming weeks, the exciting, intriguing and interactive campaign will be launched to engage James Bond and Heineken enthusiasts in The Bahamas. The schedule includes:
• A six week “Heineken Treasure Hunt” in Nassau, Grand Bahama and Abaco to find the missing briefcase featured in the new Heineken TV advert, which was launched on September 21st and is being featured on Cable Television, ZNS and in Cinema. Beginning Oct 15th, the public will be informed of a missing briefcase hidden around the island and will be subsequently prompted to “Crack the Case”. The briefcase’s contents include an Omega Watch (available at Little Switzerland), the official watch of James Bond and valued at over $2,000, Heineken gifts and prizes.
• There will be other chances to win Heineken prizes across all the islands with an ‘enter to win’ promotion at all Burns House and Butler and Sands locations, beginning October 15th. With the purchase of a Heineken 6 pack, consumers have the opportunity to win Skyfall movie tickets and other prizes instantly. The purchase will also lead consumers to the online interactive platform, featuring the 2012 Bond Girl who enters users into the drawing to win the grand prize; a limited edition James Bond 007 50th Anniversary Omega Watch Collector’s Piece valued at over $5,000.
• Beginning October 11th and every Thursday for four weeks, Heineken will be partnering with the Rotary Club to present An “Evening of Bond” Movie Nights at the National Centre of Performing Arts.
• Early November will be the official grand Movie Premiere of the 2012 James Bond film – Skyfall at Galleria Cinemas, Marathon Mall, Nassau, and in Grand Bahama followed by an exclusive all-themed after party event.
About SKYFALL™ Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.
Heineken and James Bond Heineken has developed a strong and successful relationship with James Bond spanning global partnerships with ‘Tomorrow Never Dies’, ‘The World is Not Enough’ , ‘Die Another Day’, ‘Casino Royale’ and ‘Quantum of Solace’ .
About Heineken®: The Heineken brand bearing the founder’s family name - Heineken - is available in almost every country around the globe, and it is the world’s most valuable international premium beer brand. Additional information is available on www.heineken.com and on www.theHEINEKENcompany.com, www.Facebook.com/Heineken.