Advertising could make the difference between a business failing or succeeding. And it's with this premise in mind that one local company has hit the streets and invested tens of thousands just to ensure its clientele receives the right exposure.
Opening its doors in 2008, Bahamas Outdoor Media Ltd. is a company that specializes in outdoor advertising.
In this week's edition of 'Da Plunge', Demalus Curry, the company's president, revealed that Bahamas Outdoor Media Ltd. was created with the intent of providing customers with another form of direct advertising.
"We were looking at non-traditional ways to help businesses expose themselves, looking for new advertising locations and assisting customers with strategically placing their ads. We also look at directly targeting their
clientele, versus advertising to the masses in other media forms. Our company provides a better direct advertising approach," according to Curry.
The president noted that he has pumped close to $80,000 into the business, but admits it's been a worthwhile investment because business has been promising so far.
"Over the years, customers have told us that their businesses have been impacted tremendously as a result of our services. Some companies have even cut back advertising because of our direct approach," he shared. "We have customers who have actually placed advertisements in the hospitals, especially the pharmaceutical and insurance companies. Our clients can place ads in hospitals, the airport and bus shelters."
The company's chief shared with Guardian Business that he has four employees including himself, his wife, an account executive and a graphic designer.
He also revealed that Bahamas Outdoor Media Ltd. recently launched its 'walking billboard' service. It's a service that he believes will be most beneficial in the downtown area.
"Our approach at reaching consumers is different in that we are targeting impulse buys and awareness with the use of our unique advertising medium, the walking billboard. If you use our advertising billboards with your promotion, you have the best chance at gaining customers right now as we target by impulse," Curry explained. "We want to be able to give our clients another means of targeting their customers. The main strategy behind it is for it to be used in the downtown area and at promotional events where companies may have a hard time targeting persons.
"For example, if you are talking about some place like the Fish Fry, there is no form of advertising other than Kalik ads or companies that do the wraps on the buildings. With our initiative, companies will be able to penetrate certain areas in the country to actually target customers."
While Curry hopes to be the first choice in advertising for companies one day, in the meantime he said there are a number of projects that he and his team are currently working on.

"If a company decides its wants to try a new or old form of advertising, we want to be a part of that decision making process. We have a few more projects that we are working on, where we are awaiting the necessary government approvals in order for us to launch those specific projects," he added.

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