PARTNERS IN PARADISE: JETBLUE ADDS ATLANTIS, PARADISE ISLAND AND THE COVE ATLANTIS AS NEWEST TRUEBLUE PARTNERS
Loyalty has its benefits; Customers can earn one TrueBlue point for every $1 spent on room accommodations at Royal Towers, Coral Towers, Beach Tower, The Reef Atlantis and The Cove Atlantis*
PARADISE ISLAND, THE BAHAMAS (June 26, 2012) – JetBlue Airways (Nasdaq:JBLU), the airline that’s top in customer service, and Atlantis, Paradise Island and The Cove Atlantis resorts, two of the top destination resorts in the world, today announced a strategic partnership. The alliance benefits both members of the airline’s TrueBlue customer loyalty program and visitors to Atlantis. While playing in the sands at this tropical paradise, customers can also earn TrueBlue points, good for any seat, any time with no blackout dates.
As the latest addition to JetBlue’s friendly TrueBlue customer loyalty rewards program, guests vacationing at Atlantis Resort and The Cove can now earn one TrueBlue point for every $1 spent on the base room rate accommodations at any of Atlantis’ five lodging options, including the chic The Cove and the luxurious condo-style resort, The Reef Atlantis, as well as Beach Tower, Coral or Royal Towers*. Guests can easily take advantage of the new partnership by providing their TrueBlue account number when reserving a room directly with Atlantis at 1-800-Atlantis or by visiting the partnership websites at http://thecoveatlantis.com/trueblue/ or http://atlantis.com/trueblue.
“What’s better than a partnership made in paradise? JetBlue is excited to team up with Atlantis to offer another great option for TrueBlue customers to earn points for future travel,” said David Canty, director, loyalty marketing, JetBlue. “As any travel fan would attest to, it’s easy to daydream about the next great vacation even while enjoying the current one! Customers can now relax in the luxurious Caribbean getaway while earning points for their next one.”
TrueBlue, JetBlue’s customer loyalty program, is free to join and includes the ability to use points for any seat on any JetBlue operated flight and with no blackout dates. Points do not expire if you fly JetBlue or use your JetBlue Card by American Express at least once every twelve months. Additional information about TrueBlue and registration can be found at https://trueblue.jetblue.com/.
“Partnering with JetBlue’s TrueBlue program offers our guests yet another great incentive to visit Atlantis,” said George Markantonis, President and Managing Director of Kerzner International Bahamas. “JetBlue is a strong partner to Atlantis by providing direct air travel to guests in key markets.”
To celebrate the partnership, Atlantis has kicked-off the partnership with a two-week long promotion at JetBlue’s innovative Terminal 5 (T5) at New York’s John F. Kennedy International Airport. This mobile experience will take place from June 23 - July 6, 2012 in the Lower Grandstand at T5 and will include a lounge mimicking The Cove, a photo booth and more. Additionally, Atlantis will provide beach-themed merchandise including sunglasses, beach bags, headphones and more! Travelers flying from JetBlue’s Terminal 5 are encouraged to visit the lounge for giveaways and to enter for a chance to win an Atlantis trip getaway and daily prizes via Facebook.com/AtlantisResort and Twitter @AtlantisResort.
JetBlue currently offers multiple daily departures to Nassau, Bahamas from New York’s JFK, Westchester County, Boston, Orlando and Fort Lauderdale. The relationship between The Bahamas and JetBlue enables travelers to enjoy the culture, cuisine and clear waters of this island paradise.