Master Technicians launches ‘live’ culinary appliance showcase Quarterly event to give buyers experience before purchase
Customers flocked to Master Technicians recently for the first of many live culinary showcases using kitchen appliances available in the Village Road store in everyday recipes for an opportunity to experience the tools.
Local and international chefs put KitchenAid’s countertop equipment to good use during the event, with tools like the Hand Blender and the 5 Artisan Blender used to make cool smoothies and dips, the 5 Quart Artisan Series Stand Mixer used to make a cake, the 12-inch Convection Countertop Over used to make tasty Monterey meat ball and the 13-cup Food Processor used in a colorful seven layer salad. They were all treats that customers were allowed to sample at the end of the show.
“We think that the way forward for a lot of what the marketplace is calling for is to provide experience for people to not only purchase appliances, but to experience them,” said General Manager Derek Francis. “We not only want to showcase the products that we bring to the marketplace, but we want to create that experience so people come to us thinking they don’t just sell appliances they live their appliances. “We want to present the customer with the opportunity to see just how these appliances can make your life so much better.”
Beginning this May, Master Technicians will host quarterly culinary exhibitions that allow customers to fellowship and interact with the store’s sales team in a community friendly environment.
Francis is inviting not only home cooks, but professional cooks to come and try out their products during the events, given that many of the items could also be put to good use in any food-related business establishment. “When you talk to any of the chefs, the tedious tasks tend to be the chopping tasks, but if you can turn on a food processor and let that thing evenly slice cucumbers in less than a minute and a half,” said Francis. “For a business you’re not absorbing as much time and that creates efficiency.”
Celebrity chef Jamal Petty, who was in the audience, said as a professional chef it was useful to get to see the appliances at work before making a purchase as his trained eye was able to get a better understanding of how much of a assistance these tools can be.
“A lot of time we don’t purchase stuff not because we don’t like it, but because we don’t know about it,” he added. “It’s good to see [the tools] in action because I can already see myself using them.”
Photo Caption: Local Chef Keshla Smith and KitchenAid chef Jorge prepare dishes with countertop appliances as customers sample the dishes.
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ABOUT: Master Technicians is a leader in the retail Home Appliance & Electronics business since 1945. For more information, call (242) 393-5310.