Find passion and never miss a beat

Fri, May 25th 2012, 11:19 AM

One local entrepreneur has turned her passion for music into a moneymaking venture with the launch of the marketing firm eSounds Marketing.
Bahamian songwriter, producer and musician Margaret "Believe" Glynatsis, is best known for being part of the rap duo NCity with Chrystal "Skyy" Moncur.
However, she revealed to Guardian Business in this week's edition of "Da Plunge" that her love for music led her to open eSounds Marketing.
"Through my music, I got into producing one or two radio jingles, which I found to be exciting. That experience has led me to explore the marketing side of music," according to Glynatsis."Over the years, I have seen the lack of quality and creative approach in local jingle production. I just started working with more companies and found a way to make a business out of my passion."
Before launching eSounds Marketing five months ago, Glynatsis noted that she did freelance work to build up her clientele, which includes some of the nation's most reputable companies and franchises such as the Bahamas Telecommunications Company (BTC), John Bull, Marco's Pizza, the Democratic National Alliance (DNA), Fidelity Bank and Scotiabank.
She explained that the company's clientele ranges from small, start-up businesses to major corporate entities, as it produces radio ads, jingles, TV commercials and assists in developing internet-based marketing strategies for businesses.
The eSounds Marketing owner admitted to Guardian Business that she has invested little into the company so far, as she already had a full-fledged studio.
To date, she has invested approximately $3,000 to get the company up and running.
"Depending on the size of the project, I have part-time employees. Some projects are really small and I can handle them myself. But we have done larger video productions like a play for the Meridian School that was held at the Rainforest Theatre. Most of the video campaigning ads for the DNA were produced by eSounds," Glynatsis shared.
Glynatsis stressed the importance for Bahamians to create their own industries so the country's economy could be diversified.
In addition to The Bahamas, Glynatsis is looking to expand her brand throughout the region and the international market.
"Three months ago, we were approached by Veal-Steen Music Publishing, a company based out of Melbourne, Florida. They were interested in distributing my personal song catalog and the business I do with eSounds in terms of actually getting placements, so I am really looking forward to that," she added.
"Right now, we are exploring and looking to bring a lot of opportunities not only for eSounds but for The Bahamas as well. It will undoubtedly bring exposure as everything that we do is 100 percent Bahamian, from the artists we work with to the actual production itself. I am looking to not only bring exposure but also create more job opportunities."
Veal-Steen Music Publishing, a division of LGN Entertainment Distribution Inc., is a premier independent music publisher, licensee, royalty collector, publishing administrator, and music placement company and manages a portfolio of over 3,000 song copyrights spanning from all genres of popular music.
She hopes that eSounds Marketing will not only help to develop businesses from an advertising stand point, but assist in maintaining them.
Glynatsis continued: "Ideally, I would like for it to be one of the major companies not only in The Bahamas but also in the Caribbean. That can also float over internationally whether it's the United States or the United Kingdom, I think it's quite possible. If we're capable of producing jingles or commercials for local corporate companies or franchises, why can't we do it for other Caribbean countries or internationally."

Click here to read more at The Nassau Guardian

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