CAB lifts curtain with video on demand

Sat, May 19th 2012, 10:01 AM

Break out the popcorn. Bahamians now have the option of going to the movies like never before, without even leaving their homes.
Cable Bahamas Limited (CAB) officially launched its highly anticipated video on demand platform yesterday, completing its "triple play" suite of REVTV products.
"We're continuing to create new, convenient ways for our customers to experience entertainment and 500 REVTV on Demand does just that. Now, our subscribers have the ability to watch what they want, when they want, on demand," according to David Burrows, Cable Bahamas' marketing director.
Subscribers in New Providence, Grand Bahama, Abaco and Eleuthera that possess a digital set-top box will now have access to 500 REVTV on Demand.
"Using their TV remote, customers can navigate an easy-to-use menu and choose programs, and view at their leisure. Not only will movies be available in both standard and high definition but also concerts, over 300 karaoke titles, kids and local programming will also be available on demand," he explained. "We are very excited about the inclusion of our local content. Now film makers like Maria Govan, Kareem Mortimer and other filmmakers will have far greater reach into the Bahamian community with this platform."
Burrows revealed to Guardian Business during yesterday's launch that new titles are expected to be launched on a monthly basis and made available to REVTV subscribers. Broadband and television are now considered mature markets, according to CAB executives. Exploring new markets by enhancing its video product has been a priority for the BISX-listed company.
While NetFlix might be a competitor, CAB executives told Guardian Business that their offering should be far leaner.
More competition within the Bahamian marketplace is expected, although CAB now has a big head start.
Paramount, DreamWorks, Magnolia Pictures, Starz Cinemas, and Warner Brother's titles, along with HBO on demand, are all presently being featured on 500 REVTV on Demand.
Burrows noted that contracts have just been completed with Disney, Fox and Sony. These entities should be offering movies by the end of summer.
By year's end, Burrow estimates that at least another 100 titles will be added to the movie library.
"We are always striving to ensure Bahamians have the latest and greatest advancements in television entertainment and technology, and we're proud to announce the availability of 500 REVTV on Demand to our subscribers," according to Anthony Butler, Cable Bahamas' CEO.
"We also encourage parents to take advantage of the many parental control options our advanced digital boxes afford parents in both controlling purchases with their own access pin, and also helping them to ensure their children are viewing only what they want them to."
This announcement comes seven months after CAB launched REVOICE, a fixed-line service.
Mark Cabrelli, CAB's vice president in charge of sales and marketing, called the service a "big step in the company's evolution", as it seeks to present itself as an overall communications provider.

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