Guardian Business: Can you briefly describe your experience in the tourism sector? What is your role is today?
Gricelle: I have held the position of sales and marketing manager at Señor Frog's Nassau since early 2009. In this role, I have worked closely with various tourism affiliates including hotels, cruise lines and travel agencies in an effort to integrate our property with some of the other wonderful amenities The Bahamas has to offer. At Señor Frog's, we pride ourselves in being ambassadors to the country, and do our best to actively orientate our thousands of guests with the island, as we are in many cases one of their first stops upon leaving the docks.
GB: Why did you choose to work in tourism as a career?
Gricelle: As a foreign-born Bahamian resident, I have had a tremendous appreciation for this country since I first set foot here as a tourist back in the early 2000s. The beauty of the land, along with its wonderful culture and friendly people, inspired me to settle here and direct my energies toward sharing it with others.
GB: What has been your most memorable moment?
Gricelle: My most memorable moments to date draw from the opportunities I have been afforded to participate in local community services and charity events. I particularly enjoyed those involving kids. It is always lovely to see the faces of those children when they receive a Christmas gift or a new bed, or simply a visit to chat and play.
GB: Has the industry changed since you started your career? How?
Gricelle: The hospitality and tourism industry has changed quite a bit. It used to be that showcasing our heritage, the beauty of our land and our iconic sites were enough. However, for today's visitor, it is about making The Bahamas an unforgettable experience. Through cross-marketing and an understanding of our guests expectations, we can create a unique potpourri of experiences that will leave our guests hoping for more.
GB: What should The Bahamas focus on to stay competitive?
Gricelle: The Bahamas should focus on developing more on-shore activities directed at the tourist market, while keeping current attractions up to speed with the changing demands of our visitors. We must also be mindful of the changing demographics of our tourists and train our future hosts and ambassadors accordingly.
GB: What advice would you give to a young person who is considering a career in tourism?
Gricelle: I would undoubtedly say that is a wonderful career with exciting opportunities! The key focus should always be service, making sure every person you cross paths with leaves with special memories. We should always remember that first and foremost we are in the hospitality business and our main goal is the happiness of our guest.
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