Sheraton unveils rebranding campaign

Fri, Jan 20th 2012, 09:34 AM

With a new name under its belt and diversified areas of focus including spa services and gaming, the Sheraton Nassau Beach Resort & Casino is heading into 2012 with one simple objective, to take its reputation as one of the Caribbean's most family-friendly beach resorts to the next level, emerging as a multi-faceted destination geared to a diverse audience of world travelers and locals.
"As part of Baha Mar - one of the world's most exciting new tourism developments - the Sheraton Nassau Beach Resort & Casino's mission is to elevate our reputation as a leading family-friendly property, but also to diversify our approach and concentrate on promoting all that we have to offer," said Manny Corral, the resort's director of sales and marketing.  "We believe our resort is poised for success in 2012 and beyond."
 
Families
The Sheraton Nassau Beach Resort & Casino's Love Your Family Program provides families the opportunity to connect while on vacation.  The resort's family activities include drive-in movies throughout the week, as well as fireside storytelling and Bahamian Idol, a talent competition that brings the whole family together to cheer each other on.  In 2012, the resort will continue evolving its offerings for families, including the addition of new activities for children of all ages, and themed holiday family programs.
 
Food and wine
The resort houses six restaurants and lounges, serving a variety of island specialties and international cuisine.  The resort's award-winning food and beverage team creates an exceptional culinary experience, from casual dining at the Dolphin Grill to authentic Italian delicacies at Amici, A Trattoria, perfect for any occasion.  In 2012, the resort will roll out a redesigned, interactive cooking program for guests, along with other new food and wine-focused activities.
 
Casino
The Sheraton Nassau Beach Resort & Casino has recently changed its name to recognize the world-class Crystal Palace Casino, easily accessible to guests of the resort.  The casino houses over 400 slot machines and 25 table games including Blackjack, Craps, Poker and more.
Easily accessible to travelers throughout the United States and Canada, the Sheraton Nassau Beach Resort & Casino is located 15 minutes from Nassau's Lynden Pindling International Airport, which is serviced by a number of domestic and international carriers.  The resort is set on a 1,000-foot stretch of Nassau's spectacular white-sand beaches, with 694 oceanview guest rooms and suites.  The property boasts an incredible waterscape, including three freshwater pools, flowing waterfalls, a swim-up bar, and oversized whirlpools nestled among tropical landscaping.

Click here to read more at The Nassau Guardian

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