By NATARIO McKENZIE

Tribune Business Reporter

nmckenzie@tribunemedia.net

THE Bahamas International Film Festival (BIFF) has generated between $15 and $18 million in public relations value for this nation over the past eight years, its executive director said yesterday.

"Over eight years we have accumulated between $15 and $18 million in public relations value," Leslie Vanderpool said. "We have been covered by the likes of Variety, CNN, Entertainment Tonight, and there's actual value that Roger and Cowan and Weber Shandwick has measured [in terms of] how much public relations value we bring to the Bahamas. The film festival has contributed to the tourism product....

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