Although Atlantis is concerned about the global economy, the resort's chief says two strong avenues of business are keeping heads above water - group sales and the Latin American market.
George Markantonis, President and Managing Director of Kerzner International Bahamas Ltd., told Guardian Business he expects, by year end, group business will have risen 35 percent compared to 2010.
"The outlook is grim, but I can tell you our bookings are not," he said.
Markantonis said companies in the U.S. and elsewhere have enjoyed improved business over the past year.
That rise in the bottom line has spilled over into corporate trips.
Unlike past years, Atlantis decided to not close it's Beach Tower this summer.  The decision has paid off, according to Markantonis.
"It looks like our September occupancy will be 50 percent to 51 percent," he added. "That compares to 33 percent last year."
Another important source of revenue has been the Latin American market.
As part of their push to attract tourists from South America, and harness its exploding middle class, Atlantis has hired representatives in Brazil, Panama, Argentina, Columbia, Mexico and Chile.
Special events, such as concerts, have helped drive interest in The Bahamas.
"There is an excitement there," Markantonis said.
"They have heard about us, but don't know who we are."
Exploring new markets and finding creative sources of revenue have been paramount for the Nassau mega resort. With layoffs in the past and the lingering $2.6 billion restructuring of the mortgage at Kerzner International, corporate clients and Latin American tourists have proven to be an effective boost.
Meanwhile, as the construction of Baha Mar continues, Markantonis said the company, as always, seeks to remain fresh and competitive in the market.
He felt Baha Mar and Atlantis can complement each other, rather than being perceived as rivals.
"A threat is the wrong word," he said.
"What we are talking about is 2015.  A lot of water will flow under the bridge between now and 2015."
The main concern, he added, is to ensure there is a sufficient market share for all stakeholders.
Baha Mar will add thousands of luxury hotel rooms to the Bahamian tourism landscape.  Markantonis insisted there needed to be a comprehensive plan in place to deal with this rise in rooms, and talks are already underway with the government and Baha Mar to make this happen.
In other words, more work needs to be done to create infrastructure.
"It's one thing to build roads," he said, "what we need is planes."

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