Tourism goes beyond the hotel

Thu, Sep 1st 2011, 11:37 AM

Small to medium sized enterprises (SMEs) in The Bahamas are being encouraged to explore opportunities in the tourism industry, with CARICOM officials arguing it offers personal and national benefits.
"The SMEs within tourism really make the product," said Allyson Francis, trade in services specialist with CARICOM.  "When we highlight the tourism sector, we're not only talking about persons related to tourism but all tour operators and tour guides, restaurants, people with dive fishing. . . it's not all about the sun, sea and sand and if you don't have these activities, persons may not even be attracted to the destination.
"These persons are already critical in the whole development of the tourism product."
It's a message she hopes to drive home with industry insiders yesterday at the first Regional Seminar on Tourism - SMEs and Tourism Development in the Caribbean Region.  Francis said the mindset of tourism centering around only hotels should be changed and that the tourism product will only become more competitive with more projects outside of the hotel doors.
The argument has been made several times in the nation, but analysts insist it still remains relevant.  Still, Francis notes challenges that many businesses face with trying to fill the void in terms of offerings.
"From a regional stand point, the issue there is financing available that they are not fully aware of," she added.  "Even if they are aware of financing, the mechanisms or the procedures they have to go through to access the financing are difficult.
"It's not a Bahamian issue, it's a regional issue in terms of accessing funding that is available."
She encouraged businesses to make better use of support organizations like the Bahamas Chamber of Commerce and Employers Confederation, that have access to information.  She said they also play a critical role in growing SME involvement in the tourism industry.

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