It’s official...the world-famous “Bonafide®,” hand-battered chicken and “cajun-style” seafood synonymous with Popeyes® Louisiana Kitchen is capturing the hearts and appetites of fans in Nassau, Bahamas! To mark the opening week of Popeyes®, and the upcoming Popeyes®, Bahamas Bowl, Management and Staff gathered for a live morning show radio broadcast followed by a special Ribbon Cutting by the Hon. Minster Of Tourism, Obie Wilchcombe and Andrew G. Skehan, President, Of International at Popeyes®.
After weeks of growing anticipation, the Louisiana inspired quick serve restaurant opened its doors on Tuesday, December 8th to a flood of ecstatic customers.
“We are pleased to open the newest Popeyes restaurant in the Bahamas,” said Skehan, President International, Popeyes® Louisiana Kitchen. “We continue to build success of the Popeyes business by partnering with outstanding franchisees like Chris and Terry Tsavoussis, and we are excited to bring the delicious, Louisiana-style fare Popeyes is known for to people in the Bahamas.”
The new $2.5 Million Popeyes® restaurant is 4,000 square feet and modeled after the company’s new Zydeco-inspired, International design. Native to Louisiana, Zydeco is a colorful representation of the fusion of cultures that have influenced the region, and Popeyes’ authentic taste. The eatery’s dining room décor depicts the rich Southern heritage, and vibrancy of the Louisiana region, in a stylish, contemporary setting.
The Popeyes® Louisiana Kitchen Bahamas franchise is owned and operated by brothers, Chris and Terry Tsavoussis, the successful entrepreneurial team behind top notch local brands, Wendy’s & Marco’s Pizza. According to Chris Tsavoussis, “It was Popeye’s brand pillar of “quality” and the strength of the brand’s strategic growth plan that first caught our interest. The company has an uncompromising approach to delivering excellence in operations and customer service; with that kind of focus and commitment on both a local and international level, we are very optimistic about the brand’s performance.”
Terry Tsavoussis further notes, “Customers will find the Louisiana-style of seasoning and cooking to be extremely palatable and similar to our own. Popeye’s takes the concept of perfecting the flavor of every aspect of a meal to a whole new level. As business people and operators we immediately recognized this as a huge upsell that would delight and build loyalty with our consumers.”
Customers can look forward to the boundless flavor of 12-hour, pre-marinated southern-fried spicy and mild chicken, succulent popcorn shrimp, and hearty favorites like Red Beans & Rice and Mac n’ Cheese. Popeyes® Louisiana Kitchen will not only deliver a savory, one-stop dining experience, but unbeatable value and exceptional customer-centric service.
The restaurant will be fully staffed with 100 employees including an experienced management team of eight. It is anticipated that the brand will grow to at least three stores over the next three years. “From all indicators, it’s gearing up to be a very competitive and robust brand in our Market and region,” cites Randy Sands, the Vice President Of Operations.
Popeyes® Louisiana Kitchen is once again the title sponsor of the Bahamas Bowl scheduled for Thursday, December 24th at the Thomas Robinson Stadium, Nassau Bahamas. This major College Football sporting event is poised to once again draw a significant amount of positive exposure for the Bahamas through ESPN’s live Christmas Eve broadcast, and repeat airings of the final game.
“As local representatives of Popeyes® Louisiana Kitchen, this is an extremely exciting time! We’re part of Corporate’s strategic plan to spark new growth in the International Market, where there are currently 500 stores in 27 countries and only a handful sporting this new design,” explains, Yolanda Pawar-Bain, Marketing Manager. “We have the privilege of bringing Louisiana’s world-famous flavor to the Bahamas in grand style, and in the same month we’ll export The Bahamas, our premium tourist-destination brand to millions of live ESPN viewers across 52 countries, via the Popeyes Bahamas Bowl. It’s an incredible Win-Win situation.”
An official day of celebration is planned for mid January to fully celebrate the brands’ successful launch in The Bahamas. Check out Popeyes Bahamas listing here on BahamasLocal.com.
Popeyes® is a highly differentiated QSR brand with a passion for its Louisiana heritage and flavorful authentic food. The Popeyes® brand was founded in New Orleans, Louisiana in 1972 and is the one of the world’s largest quick-service chicken concepts within the QSR industry. Popeyes® distinguishes itself with a unique "New Orleans" style menu that features spicy chicken, chicken tenders, fried shrimp and other seafood, as well as Red Beans and Rice and other regional items. Our strategy is built on the foundation of aligning and collaborating with our stakeholders, and is focused on the five pillars of our Strategic Plan. The Company's strategic plan focuses on five pillars which management believes are proven strategies for growing a high performance restaurant chain and delivering positive results, making Popeyes® more competitive and better positioned to gain market share and accelerate long-term growth.
