In less than one year of launching www.Dominos242.com, the local franchise continues to satisfy customers in New Providence and Grand Bahama. Local consumers are taking advantage of the ease and convenience of ordering on the digital platform.
Strong promotions to support the site have also resulted in heavy traffic with discounts as deep as 50% off for customers ordering online. The company recently conducted a third round of the half-off promotion.
“Innovation is one of Domino’s Pizza’s main platforms, we always strive to be the first, the freshest and most advanced in the industry,” said Domino’s Brand Manager Shirlen Godet. “Our successful online promotions give us immediate feedback as more and more customers find out how easy, fast and accurate it is to order Domino’s pizza through the website.”
In January, the company commemorated its 25th year of operation in The Bahamas with the launch of online ordering. Within the past 10 months, the team has encouraged customers to take advantage of the convenience of ordering with the click of a button.
The online success is even getting the attention of Domino’s global brand leaders. Andy Wetzel Director, Product / Brand Innovation at Domino's Pizza International comments on The Bahamas’ success within a short period of time.
“When we look at The Bahamas compared to every other market on the online platform, the country’s numbers stand out substantially. The local franchise team continues to push the limits of the online platform and in turn push us to expand our possibilities in the digital world through pizza.”
For Godet, the online platform allows Domino’s to expand its reach, offer better deals and improve customer experience. “In this 25th year of operation in The Bahamas, our marketing push has focused on offering value and convenience and I believe we have achieved our goals, in part, to the website launch. As we near the end of the year, we look forward to finishing strong with exciting offers heading into the holiday season.”
Domino's online platform.
