The next time you board a Bahamasair international flight you might be in for a thirst-quenching surprise. The airline is partnering with CBL during the month of June to bring a little something extra to flight time – service of complimentary non-alcoholic Kalik Radler 0.0%.
“June is a busy travel month, especially for Bahamians, as schools close for the summer. And it is a hot month so we thought it was an excellent time to launch a promotion that introduces our new non-alcoholic Kalik Radler 0.0% to a Bahamian audience,” said Stacy Mackey, Non-alcoholic Brand Manager for CBL.
“We were delighted that Bahamasair was enthusiastic about partnering with us. With Kalik being the official ‘Beer of The Bahamas’, and now Kalik Radler 0.0% being the official ‘all natural non-alcoholic beer, the match was a natural fit.”
For Bahamasair, teaming up with CBL was just as natural.
“We at Bahamasair want to ensure that our passengers enjoy the best overall experience from the time they check in to when they disembark at their final destination and this partnership has more than satisfied that expectation,” said Bahamasair Deputy General Manager Van Diah.
“The positive feedback from our in-flight passengers who sampled the Kalik Radler 0.0% has far exceeded our wildest dreams and we have now doubled the inventory onboard. We are happy our passengers are pleased.”
While the current promotion focuses on Kalik Radler 0.0%, CBL Managing Director Hans Neven sees it as part of a broader pattern of the brewery and distributor’s increasing presence in Bahamian culture.
“These are dynamic times for CBL, a company that has grown up with The Bahamas, always searching for the next innovative solution to satisfy the market while heeding the strong cultural ties with the country,” said Neven.
“Our partnership with Bahamasair is symbolic of that close connection and our development of new non-alcoholic beverages is in recognition of people searching for new tastes and alternatives.”
According to Ms. Mackey, Kalik Radler 0.0% is “a perfect alcohol-free alternative to existing options.”
The beverage is 60% fresh lemonade made from natural lemon juice and a 40% non-alcoholic beer base made of natural ingredients – malted barley, hops, water and yeast. A special process in the ‘brewing’ prevents the yeast from turning into alcohol, according to the product’s developers who note that Kalik Radler 0.0% contains no additives or preservatives.
Kalik Radler 0.0% was one of two new non-alcoholic alternative products launched by the country’s largest distributor of spirits, wines and beers on May 1. The other is called Fayrouz, named after “a stunning turquoise gemstone found in nature.”
It starts out with fruit, barley, hops and all the makings of beer, and ends up, after the alcohol is withdrawn, as a refreshing, fruit-infused soft drink. Available in pineapple or pear flavours, Fayrouz is packaged in a green bottle with a turquoise label or a turquoise can. Made with all natural ingredients and free from preservatives, additives and colorings, the brew is made with Stevia, a sugar substitute extracted from the leaves of the Stevia plant and is 20-30% lower in calories than traditional sodas.
Readying for take-off – Bahamasair flight attendant Valentina Forbes is ready for passengers with a cart filled with Kalik Radler 0.0%, the new non-alcoholic beer manufactured by Commonwealth Brewery Limited (CBL). Passengers on international flights in June are being treated to the beverage free thanks to a partnership between the brewery and the national flag carrier. Bahamasair Deputy General Manager Van Diah said the response to the new beverage has been so positive that the airline has doubled the inventory.
