NASSAU, Bahamas - Everyone loves eating conch, and with the Bahamas National Trust's (BNT) recent children's Conchservation campaign, children are learning to protect the conch just as well.
The children's campaign was a partnership between the BNT, Wendy's, the Sandals Foundation, the Tribune and Harbourside Marine, and included a cartoon Conchservation PSA launched via social and mainstream media, a kid's activity booklet that was available with all Wendy's kids' meals and the conch colouring competition, which was a highlight for primary school students in both Nassau and Grand Bahama.
"We're extremely grateful that our sponsors stepped up to the plate to join us on our Conchservation campaign," said Eric Carey, BNT Executive Director. "This campaign will only be successful if we have support from our corporate partners. For these kids, Conchservation seeks to ensure they always have conch to eat in the future, so getting them involved in the messaging seems the smart thing to do."
Wendy's joined the Conchservation campaign to help the BNT get the message out to young children by inserting kids' activity booklets about the queen conch in all of the kids' meals in both Nassau and Grand Bahama. Additionally, they played the audio version of the Conchservation PSA in their restaurants to help educate everyone that dined in their establishment about how important it is to let conchs mature before catching or eating them.
"Wendy's embraced this opportunity to partner with the BNT because we understand that conservation has to be community driven and requires each of us to lend support and do our part," said Yolanda Pawar-Bain, Wendy's Bahamas Marketing Manager. "Responsible stewardship of our country's conch and natural resources can start at home by creating awareness, and a call to action among our children. This initiative allowed us to do just that, by making our Kid's Meals a vehicle to educate and inspire our youngest customers about their role in conserving conch for future generations."

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