As Europe’s best football teams fight it out for on-pitch glory, Heineken® has kicked off its new UEFA Champions League campaign – “Champion the Match” - offering fans a chance to win a trip of a lifetime to Heineken’s world-famous Ibiza Final for the last #ChampionTheMatch of the tournament. The event sees football fans from over 35 countries fly to Ibiza, where Heineken creates the ultimate match night in a way only Heineken can.
‘Champion the Match’ campaign, part of Heineken’s global promotional campaign, will drive broader appeal of UEFA Champion’s League in the Bahamas. With the purchase of a 3-pack of Heineken at Burns House, Butler & Sands and other participating locations, Heineken-enthusiasts will be given a special code to enter on www.heineken.com/bahamas to enter to win the trip for them and three of their friends, and ensure they don’t just watch the match – they champion it!
Janay Symonette, Heineken Brand Manager, commented: “Our Champion The Match campaign is the most exciting yet! We are giving four friends the opportunity to be a part of a world class experience that Heineken offers in Ibiza, Spain! We’re looking forward to the excitement as consumers purchase their 3-packs of Heineken for a chance to win. We can’t wait to see who the grand prize winner will be.”
Quick Facts
Heineken® has been a proud partner of UEFA Champions League since 2005
Heineken® will be bringing its sponsorship to over 220 countries and territories via marketing and PR efforts
The UEFA Champions League is enjoyed by over 4.2 billion people around the world
Since 2007 the UCL Trophy Tour presented by Heineken has visited 26 countries in Africa, Asia, North and South America
Heineken® sponsorship is scheduled to run until the end of the 2017/18 season Notes to editors
About Heineken®
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand. To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all UEFA Champions League sponsorship activities. Every stadium hosting a UEFA Champions League match features “Enjoy Responsibly” on one of its three perimeter boards around the pitch, complementing the regular Heineken boarding. In addition, an Enjoy Heineken Responsibly 5-second match bumper broadcasts several times during UEFA Champions League matches with an estimated audience of 150 million viewers per match week.
