The newest entrant into the smartphone market in The Bahamas, Alcatel OneTouch, considers The Bahamas a "very high-end market" and already has plans to roll out new models in the new year.
Alcatel launched its POP S3 4G LTE smartphone and its POP 7 tablet - retailed through the Bahamas Telecommunications Company (BTC) - on December 5.
Alcatel is a registered trademark of Alcatel-Lucent, used under license by TCL Communication. TCL is a Chinese company that designs, develops and markets globally a growing range of mobile and Internet devices.
Alcatel Caribbean and Central America Commercial and Marketing Manager Adriana Pirela told Guardian Business on Wednesday that Alcatel considers The Bahamas an important market.
"Yes, of course, The Bahamas is a very high-end market and mainly a smartphone market. Our partnership with Cable and Wireless Group and BTC as part of it is key for Alcatel's business within the Caribbean and Central America region," Pirela said.
The executive noted that this time of the year is the most important sales season of the year and added that Alcatel wants to be the best option for Christmas - affordable and cool.
"This is the perfect time for everyone to give or buy a new tablet or phone for themselves this Christmas," she added.
Alcatel plans to introduce the Hero, an affordable 3G phablet (phone-tablet) in time for Christmas as well, with a number of affordable higher end 4G smartphones, tablets and wearables slated for introduction next year.

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