A Sweet Repeat

Tue, Oct 28th 2014, 03:38 PM

For entrepreneur Gina Mortimer-Storr and her daughter, Raeh Williams, mixing business and sweet treats is in their DNA.

The producers of Sugar Rush 2: The Original Sweet Feast are descendants of Ulric Mortimer, Sr. of Mortimer Candies fame. And while their last name is synonymous with confectionery treats, the pair has taken their family’s business model to a new level.

“We launched the first Sugar Rush in 2012 as a way for small, mostly home-based confectioners to showcase their products to a broad consumer base and capitalize on a target audience before the busy holiday season,” explains Williams, co-owner of Sugar Bay Events, the company behind Sugar Rush 2.

On November 2, Harbourfront Lounge next to Green Parrot will transform into a dessert paradise at the second incarnation of the sweet food fest. On tap to showcase their treats at Sugar Rush 2 are Mortimer Candies, Gramma’s Treats, Da Bahamian Vegan, The Tart Man, Bake Bahamas, Lexi’s Sinful Treats and Pop-Stop (frozen treats).
Jack Daniel’s Honey will provide a sweet buzz with samples. Patrons can also look forward to giveaways and prizes from Dairy Queen and Outback throughout the event. There will also be The Sweet Spot kids corner where young bakers can decorate cupcakes or make their own candy-flavored lip-gloss.

“Through Sugar Rush 2, entrepreneurs from bakers to candy makers can reach a captive audience without extensive capital output,” said Mortimer-Storr. “With each event, the demand is evident. Vendor spots were practically filled out in less than a month.”

Entrance fee $4 includes free cotton candy for kids. Sugar Rush 2 runs between 1:30 p.m. – 6:00 p.m. Tickets are on sale now and available for delivery.

All pre-purchased ticket holders get a free tote. For more information http://sugarbayevents.com/sugar-rush, find them on Facebook www.facebook.com/SugarBayEvents or call 424-8010.

 

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