WASHINGTON, DC --- The Bahamas Ministry of Tourism (BMOT) has locked in two major events that are expected to attract thousands of African-American visitors to The Bahamas in 2015.
According to BMOT's Director of the African-American market Linville Johnson, plans are underway for a black women's empowerment conference at Baha Mar, which is expected to bring 5,000 to 8,000 visitors to New Providence next year.
A music festival for Grand Bahama is also in the making, and the proposed event is projected to attract anywhere from 3,000 to 5,000 visitors to that island.
"This market is very important to our tourism industry because we have a shared affinity for heritage and culture. African-Americans primarily travel in groups for reunions, fraternal, religious, and civic events, conferences and meetings," Johnson said.
"These meetings and groups will help make up The Bahamas hotel industry's ideal 20-70 group to individual travel business mix."
Research shows that this segment of the American population represents one of the fastest growing markets in the travel industry.

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